Cross and Dimmit Postcards of The Columbia River Gorge and Historic Columbia River Highway.
Cross and Dimit were two of the most successful photographers in Portland back in the first part of the 20th Century.
Arthur B. Cross opened his photography studio in Portland Oregon in 1909. Five years later Edward L. Dimmit began working at Cross’s at his studio and two years later became partners with Cross, naming it “Cross and Dimmit”.
The Historic Columbia River Highway was dedicated in 1917 and quickly became a huge tourist draw. All along the new road built through the pristine and deeply beautiful Columbia River Gorge, roadhouses, restaurants and gift shops sprung up to supply the needs of the tourist traffic.
And around that very same time postcards became extremely popular due to the fact that one could buy a package of cards and forego lugging their own camera long, or to allow those without ne to have photos of the views, streams and waterfalls along the road. All of these factors came together to provide the new Cross and Dimmit venture with a steady stream of potential customers via the souvenirs shops as well as from the running boards of their Model T Ford. In time they had their own gift shop located at Crown Point near Vista House.
Cross and Dimmit created real photo postcards in large quantities and sold them individually as well as packs of a variety of scenes. Most everyone who toured the gorge back then bought some. Cross and Dimmit sold scenes from other areas, but the photos of the gorge are their most iconic photos. Today they’re some of the best photos of the Columbia River Gorge and the historic Columbia River Highway from that era, and because of the quantities that they made, are still easy to find.
This is a series of their most common cards of the Columbia Gorge. They start from Chanticleer Point, today referred to as The Women’s Forum near the town of Corbett. They then go along the highway from Crown Point and Vista House to the Rowena Loops near The Dalles Oregon.
Arthur Cross died in 1940 and Dimmit lived until 1963.